In-store pick-up
Yes
HOKA Store Flat Iron, NYC in New York
Categories
Location on the map
New York, New York County, New York, US
Service options
In-store shopping
Yes
Accessibility
Wheelchair-accessible entrance
Yes
Wheelchair-accessible car park
No
Planning
Quick visit
Yes
Phone: +1 347-983-5020
Site: https://www.hoka.com/en/us
Site: https://www.hoka.com/en/us
Opening hours
- Monday:10AM–7PM
- Tuesday:10AM–7PM
- Wednesday:10AM–7PM
- Thursday:10AM–7PM
- Friday:10AM–7PM
- Saturday:10AM–7PM
- Sunday:11AM–6PM
Other Shoe store Nearby:
Comments (69)
I came in fully prepared to buy a pair of Hoka shoes, but customer service was so wildly unhelpful/unfriendly that I literally left, went next door and bought a more expensive pair from Nike. I was really hoping I’d become a member of the Hoka fan club but couldn’t support it based on this interaction. I’ve worked retail so I’m not asking for a lot either.
Really comfortable shoes, terrible customer service in store. Nobody offered any service unless asked, might as well had been set up for self serve. Too bad, because shoes are expensive would have been nice to get better customer experience.
I am obsessed with Hoka. The store is small and you cant look at sneakers in peace without bumping into people. The staff is very friendly and helpful which is ultimately what matters. I wish that the space was bigger.
First Store of the brand. They need to put some sign of the brand somewhere visible because otherwise the store is hidden. (There’s a lot of scaffolding around, so it’s not easy to recognize it)(Actually I was walking by and saw the store by a miracle)A few things from the online catalog still missing.The sales representatives are very friendly and helpful.They mention me a running club is soon to be organized, so that’s a plus.
I went to this place to pick up a pair of Hokas. I am basically on my feet all day. I didnt want to order anything online as I needed to get a feel of the sneakers. There are many types for different needs. The salesperson kept telling me they received a shipment but they have not unpacked it. I asked him if I could try on more than the shoe he was forcing on me. It was too wide. He wanted to show me a runners knot to make it tighter. It was way too roomy! Anything else I wanted to try on, he claimed they didnt have or havent unpacked. Waste of my time. Here I was willing to spend between 140 to 180 bucks at this useless place and I couldnt buy anything. I went to DSW and they have the Skechers Max Cushion which is the same material as that Hoka I tried on. It was a better quality. I paid 95 bucks for it.
The store overall was pretty nice. The salesmen were also nice. Didn’t like the shoes.
Great store. Felt like I was 30 years to young for the store😄 ... ended up getting hiking boots, absolutely love them.
Had an wonderful experience with Maddie. They were incredibly knowledgeable and personable as I navigated purchasing my first pair of HOKAs. 10/10
Hoka pop up with limited edition styles. Busy. Excellent service. Love Hoka!
Request for different size but was told to tighten the shoe lace. What’s the reason to be here and try then. I could buy online instead.
This store was bustling and it was a little hard to get and hold the staffs attention. But when you did they were very knowledgeable.
Went to buy some comfortable sneakers for my mother…. Got some help from an associate named Dominique I believe…wonderful experience working with her helped me learn more about the shoe and the company. Highly recommend
Employee of this morning on June 21, 2022 was very incorrect and badly polite, without smiling, to believe that she worked in the coal mines.... store to flee!
Realizing that they finally open one of my favorites places right here in the city is literally the best thing they could have then. I’ve been using Hoka shoes for years . Let’s just say this, today was my first day in the store and let’s say it is amazing!! Elegant experience, the employees are so nice . The store manager Randy and Elhadji are so respectful and helpful. They spent nearly 25minutes looking for a pair of Gaviota sneakers. They didn’t have my size on hand but they both literally went above and beyond to see if another location have it on hand and even offered to order it for me online . For years have been using the same kind but today Elhadji introduced me to the New Bondi 7 Pair. He had such great knowledge about the shoes, and for someone like me that has heels spur and he knew exactly what I need to be comfortable. I really am thankful for the both of them ! This is a great teams and perfect location! Keep up the good work teams and I most will come back !
On my 4th pair of Hoka’s but usually order online. Stopped in to get some advice on the best model for my feet. Kayla gave me a very specific recommendation based on my situation. Tried on the shoe, felt a little loose in the heel and she taught me a lacing style that I’d never seen before. It was the perfect tweak to get the shoe to fit. They didn’t have the shoe in the color I’d hoped for so 4 stars, not 5. But great service. Would definitely go back. .
We were excited to go to Hoka One One’s pop up shop. The staff apparently knew nothing about the sneakers, and I waited fifteen minutes for someone to tell me the shoe I wanted wasn’t in stock. I had to correct him because he had been told by someone to look for the incorrect model shoe. Then he went back to look again and finally told me they did not have the actual shoe I was asking for in stock. He was friendly and professional and it wasn’t his fault.But I expected Hoka to have people who have experience with these shoes to be working there. When I go to other running shops, their staff are runners and are knowledgeable. The staff working here seemed disorganized and unfamiliar with Hoka and sneakers for working out in general. It may work if you just want to walk in and you know exactly what you want. Maybe they can retrieve it for you. But if you’re looking for advice on gear, I wouldn’t recommend this place. This was a waste of time. I guess I will just order from Hoka online and return the shoes I don’t want if they don’t fit. I hope this isn’t going to become a permanent store because this level of customer service isn’t going to cut it.
Not happy at all with My first visit to Hoka, I could not find a size 13?, I needed a 13 wide and the Young salesman continued to try to get Me to settle for a 12½ or a 12 wide. Maybe if I didnt have tired and hurting feet I would have sat and removed my sneakers. But then Id be settling for something that I didnt really want.
My feet were dying. I went in hoping they had the men’s size double wide shoes I needed and they did! Hoka saved my vacation!!!
I just waited 20 min while wearing the display shoe for the matching one to arrive from the basement and the folks working at this store never brought them up or maybe couldn’t find them? Who knows because they didn’t tell me. Was 100% going to buy these shoes but between three people working there who continued to bring box after box from downstairs while I sat there and was told for 20 min just “hang on they’re coming” they never arrived. That was frustrating and more so because I want those shoes. Ugh. Can you give zero stars? “Elevated retail experience “, ummmm ok.
Lots of great running clothing options you can’t find anywhere else (even online, and items sold out everywhere else). Looks like they had a cool shoe try on experience as well (although didn’t try any shoes on).
No doubt, fantastic shoes and the store! Whenever I wear Hoka, my legs say thank you 😊
I just want to thank the the staff at Hoka for helping find the perfect sneakers for my husband. Tiana (hopefully I’m not botching her name) was so helpful. I described my husbands style and she showed me a great selection of sneakers and even suggested the perfect color. Thank you so much again Hoka. I will definitely be shopping here again.
I went to the store it’s so beautiful and the employee help me find my right shoe. Her name was Tay. She gave me 3 shoes to try on and I left with the right pair. She was so helpful. I would be back again.
Everyone in the store is so nice and helpful! Not to mention the shoes are so comfortable. I’ve only been wearing them for a day and I can already tell the difference!
Was strolling around 5th ave and noticed a huge hoka banner outside. Walked in and found out that the store had just opened the previous day. Staff on the floor was super respectful and patient with my requests. Made sure I was being helped at all times.
Team was super knowledgeable and helped get my girlfriend a pair of new running shoes. I called ahead and they set the shoes aside for when I would come in, and they had exactly what I was looking for!
I think this places robbed me. I ordered four pairs of shoes a month ago. They took the money 2 minutes after I ordered and still got nothing. Their “contact us” email is not a working email and the number isn’t a working number either.
Stores hours say it’s open until 7pm but they close the registers and don’t let people in by 6pm.
Be sure to call ahead. Store hours on Google business page are not always accurate. Closed when stated they were open.
Very prominent location in the city. I did not find their selections impressive for such a location. I was looking for the Bonnie 8 but they did not carry it there. Hope the selection and sales help improve on my next visit. In the meantime I will shop online.
I walk in and got help immediately. A lady name Tay help me she asked me do I run hike or walk. I told her I want walking shoes she assist me with the bondi. The most comfortable shoes ever. She is so patients and I love my shoes. Thank you Tay
Ive been looking for some new shoes to hit the gym with and after trying a pair of the shoes HOKA had in stock I instantly knew I had to get them. Great buy!!
Easy store, perfectly classified and has what you need for hiking, walking, running, without overwhelming you. All shoes with 30 days guarantee!
The personal there is only there to help you find that instagram sneaker you are looking for. They have no idea how to help people to buy sneakers that works for thier body.
Very rude staff. Just order online! Save yourself the trouble. They also have limited availability like most stores.
Cool shop, love that they do events for locals
Staff was very nice but the first time I went there Apple Pay wasn’t working, thr next day I went back they still couldn’t take American Express cards.
Inaccurate hours on Google maps. Closes Sunday at 6.
Nice shoes & people were helpful.
Loved it a bought grey sneakers. Love the employees
They have a large selection of sneakers and the staff were friendly.
Great store, great customer service.
Cant get out without uy something
Unbelievably rude employees. I would never shop here again. Not impressed. 👎
Professional staff and great items.
Very helpful staff.
Slow service but they were busy
Great customers service !!
Not enough staff.
OK
Small store and they’re still setting up capabilities but staff was very helpful - thanks jordan!
It is a small and cozy place, very good attention and buy shoes adapted to your feet.
Excellent attention and a wide variety of hoka footwear.
Unpleasant sellersNot a nice experience
Good service and assortment of cute tennis
Personalized attention, price and quality
Good assortment
Very kind
Good shoes
Total reviews rating 3.7
69 Reviews for HOKA Store Flat Iron, NYC 2023:
Review №1
2022-05-12Great brand horrible customer service, would prefer to purchase online or through another retailer. Seemed like it was painful for the salesperson to help me. I asked for a shoe size it took 15-20 minutes for him to check inventory... meanwhile other customers who asked for assistance after me received their item quicker. Management needs to readjust who they hire!
Review №2
2021-09-26Just opened. Very busy. Team is knowledgeable and want to find you the right option - but not pushy! Associates seem to multi task well. Professional.
Review №3
2022-02-22The initial guy who assisted me wasn’t really that helpful. He gave recommendations but wasn’t really accommodating. I left and checked other stores.I came back to check on the Arahi 6 again, but one of the sales ladies (who was busy with other clients) took initiative to assist me properly. She gave further recommendations and got the sizes I requested. I initially planned on buying one pair but ended buying 2 pairs (Arahi 6 and Gaviota 3) because she and the other guy who helped in assisting were upselling them to me.It is my first time owning Hoka shoes and I am very pleased with their recommendations.P.S. They need to retrain most of the salespersons, though. Some aren’t really good with upselling their items.
Review №4
2021-09-04Loved this store! I went in looking for a new pair of running shoes that were lightweight. I ended up getting two Arahi 5’s one for me and one for my husband! Best shoes ever!
Review №5
2022-03-18The staff werent super friendly or anything but they werent mean neither. No1 asked Id I needed help and when I did I had to address them as they were in middle conversations with one another. I really like the sneakers I purchased. I was first skeptical and wasnt to sure if I would actually like them overall but I do and I plan on buying another pair.
Review №6
2022-06-10Store wasnt staffed enough to handle 4 customers in there at once. Dress very well if you want their attention; I didnt get any. Go to the New Balance store nearby, salesperson there was amazing and got me in some plenty squishy kicks.
Review №7
2022-04-19Husband & son were helped by Layla and another gentleman. Both were patient and helpful. The store was crowded at around 6 pm Monday but everyone seemed to be helped quickly. The inventory was pretty good just couldn’t get a particular color in size 9.5W. Bought 2 pair sneakers and will come back. Hoka’s helped heal both my sister and my plantar fasciitis so I’m a walking advertisement for Hoka’s support and comfort.
Review №8
2022-07-03Nobody helps you. They just stand there and stare at you while you figure out the shoes. Also, whoever designed this store did a terrible job at it! Customers can’t even reach the shoes on the higher shelves (they won’t help you get them down anyway). And they have another shelf with shoes on it that cannot be accessed because a table and seating is placed right in front of it (?!) People were sitting and trying on shoes while I stared at the shelf behind them not being able to access those shoes. Do better!
Review №9
2022-05-07What a sad experience but HOKA dont care!Been wanting to buy a pair of these sneakers for a while. After visiting Hoka website, I felt excited and motivated to go buy my first pair.When entered the Flat Iron store in NYC around 6pm yesterday evening, I was not greeted or offered assistance. Mind you - I do not know anything about this companys shoes but I believe in importance of customer service.I walked up to an employee who SEEMED to work there. He i told him i dont know anything about HOKA shoes and needed assistance. He said anyone there could help me so i asked him. Clearly he was just a salesperson who doesnt know anything about the companys shoeline and is definately not a runner. After he pointed out the shoes I picked up one in general and asked for my two usual sizes and he called someone to retrieve it. The was a color I liked and when i looked at the shoe in the box i asked the retriever what happen to the shoe color I selected he asked the salesperson. The salesperson obviously didnt know the different shoes Hoka sales but replied I thought that was the shoe you asked for I figure Hoka employs salespeople to guess what the customer likes. Then when the retriever returned with the next shoes he brought me a size two sizes bigger. I just laughed and walked out.Nearby Nike and New Balance store offers better customer service. If they dont have your shoe size in-store they will order it and expedite shipping to you. They understand customer service where HOKA Store Flat Iron, NYC does not.My friend so happened to call me and informed to walk a few blocks to JackRabbits/FleetFeet on 14st. The ady who attented me was very courteous and knowledgeable about their stores inventory. She brought me the only HOKA Arahi 6 they had in my size. Although the store didnt have a variety of colors in my shoe size, they were polite and helpful. Retailers understand the importance of customer service where HOKA Store Flat Iron, NYC DOES NOT!
Review №10
2022-04-20What a horrible experience. I wanted to buy myself a couple of running shirts and shorts. Because I was not sure about the size of the shorts I asked for a fitting room. The girl went with me to the employees toilet and told me I could try the stuff there. The toilet was completely filthy and dirty and I was totally shocked. My wife couldn’t believe it either and we left immediately.I still can’t believe what happened…..