Line Friends New York Times Square Store in New York
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New York, New York County, New York, US
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Site: https://store.linefriends.com/
- Monday:11AM–8PM
- Tuesday:11AM–8PM
- Wednesday:11AM–8PM
- Thursday:11AM–8PM
- Friday:11AM–9PM
- Saturday:11AM–9PM
- Sunday:11AM–8PM
I have been to this Line store many times since it’s opening around 4 years ago. Located at the heart of Times Square touristy spot, this store brings me joy and happiness every time I visit them. The store is bright colorful and inquisitive.The store has dolls, stationery, accessories, clothes based on characters from the Line app. I have bought many items during my visits. Unlike other merchandise stores, their products are good quality, don’t feel like rip offs.The store has a big brown doll, they decorate in different way for each occasion/festival of the year. Its the most popular spot in the store for tourists.
This place honestly holds a special place on my heart. I honestly love the aesthetic of this store and what it sells. The service here is also excellent and they are great people overall. I actually got a dino brown plushie here, which is why its so memorable, as its incredibly comfy. I only went here once in 2017, but I still have great memory of it, and if you really like Korean stuff or overall have a kid, they would love this store.
I loved it so much I bought a tata mug and I’m in love with it wanna go there again and buy more Tata stuff and I loved the keyboard they have I don’t need one but if I did I would buy it as I said loved it if you haven’t went there I would recommend going it’s big pretty and amazing love the service and everything my Tata mug was like 20 something and then I got a bag that costed 5 dollars or something like that and it’s a paper bag with all the bt21 characters
The store is a decent size, not that big, but its located in Times Square so thats understandable. They have a good array of the main line friends products and BT21. Depending on when you go you may find it harder to find certain items as they do get a lot of traffic. Right now they seem to have a good amount of products in stock because they recently reopened due to the pandemic. Overall a cute store with nice items.
I have been a fan of Line for a while and finally had a chance to visit. I warn, their products come with a price tag, but luckily there are sales! An associate told me to check back for Black Friday/ Thanksgiving sales! There are various photo opportunities and hope the photos I took would help. The staff was really friendly and were willing to take photos for you as well! I had to be judicious with what I purchased! Big shout-out to rep: Skylar who helped me find a G.Brown bag charm! It was exactly what I wanted and made my visit even more memorable. I bought a pen despite knowing it wasnt what I wanted, but still wanted a pen. I am glad they have a store in times square!
This store is like a Disney store for those that are into this brand. So many plushes and small souvenir and stationery items that can easily make you spend hundreds. The staffs are so friendly and bubbly just like what they’re selling. The location is at the heart of Time Square so it’s never not crowded. But it’s worth it to make a stop if you are into this kind of stuff.
This place is definitely not cheap, but its full of a variety of collectibles and cute items. Its also a great place to take pics with the Line Characters. Once you get in, its very hard to get out without buying anything because everything is so tempting to buy. The staff? Amazing. Havent seen such quality staff in a long time, its refreshing for me. Keep up the good work :)
Finally got a chance to visit Line Friends store in Times Square, thanks to Google for sending me a code to redeem. This is a global chain and NYC only place in USA with a store. Loved the cute characters and mascots, and the selection was amazing. I got a pen, mouse pad and a travel pouch. Loved the gift options and there is something for everyones taste. More adults than kids and you can see why! Check it out...I had a great time shopping.
Cool shop in the center of Times Square. Adorable and affordable merch. You can stop by and take a picture with the big bear with no purchase necessary. Try to visit the store late at night to prevent large crowds. The downside of the stores you cant enter with drinks and the security tends to be a little rude, many of the products have no a visible price.
Very cute Line Friends Japanese/Korean characters!! The staff members in the store were friendly with smiles; they welcomed us to take pictures as many as we liked, without interruption and any pressure to buy any toys. Most customers in Times Square behaved ourselves and we let other customers good opportunities to take pictures with the big Brown bear! I enjoyed our visit to the store last week. The store was not crowded and well organized. Dont miss the chance to visit the store while you are in New York City!! Could you find out the names, their personality and relationships of all the characters I posted here, without Google or Wiki search?? Its a challenging task!! From Toronto, Canada.
Super cute!This store is filled with those cute characters from Line and how I love the pillows!They have many stationaries as well and gosh, they are cute. It’s quite price in a way but I went there when we have the winter sale. Got this super cuddly and soft Pangyo medium pillow with a bonus of a cute mirror. We also got some NYC souvenirs and postcards.You will have hug cuddly Line Bear in the middle and people are lining up to take pictures, including us :)It’s right in the middle of Times Square so you won’t miss it. And it’s easy to reach the place as soooo many subways stop here.
Went to this shop to see what it was all about. I had seen them in Asia but was intrigued by the fact that this one was one of the only locations in the Americas! It’s a very sweet shop filled with little animal apparel ranging from shirts, cell phone cases, office and school supplies, and more. There is a huge bear when you walk into the store that people were taking photos with. I also noticed that everything was well kept, organized, aesthetically pleasing, and some of the areas were interactive.I really enjoyed this store and the staff was very kind which is always a plus! I especially liked the cell phone cases! Not only did they have a lot of protection but were also nice to look at and overall well designed!
I LOVE this place!!I will start with the only con and that’s sometimes certain BT21 items are not in stock! Haha not the fault of the staffs though.You will be greeted by a huge oversized bear when you walk in and if you’re a fan of Bts you will be overwhelmed with the BT21 selection! Plush pillows, totes,slippers, pens, keychains and so much more BT21 items!!This is Line Friends stores so if you love Line Friend characters you will love this store as well! The line friends items starts as small as $1.25 postcards and stickers to $100+ exclusive hoodies and merch. Majority of the line friends items are less than $60 but they have exclusive items like beats and limited jackets, etc which are more pricey. There’s something there for every budget though!Staff is ridiculously helpful! They greet you and there is enough staff to assist you even during busy times. The staff has always been extremely helpful with answering any questions!They play a mixed variety of KPOP now(they used to just play Bts) and have tv monitors to show BT21 and Line friends videos.In the back of the store is the BT21 room where they have more merch, exclusive items the boys signed(not for sale) and huuuggeee BT21 characters! Photos and videos are encouraged and this is the one place where it’s ok to take a shameless selfie lol.It seems like there’s always some new merch added so I would call the store or visit weekly if you’re looking for something specific. They usually have little sales on line friends items like buy one get second one free or a percentage off.BT21 items are very well priced as well smallest items are folders which are around $4 and priciest is the large plush pillows (42cm)which are around $42 ! Again something for everyone’s budget here! Highly recommend visiting
If you are visiting Times Square NYC you need to put stopping at the Line Friends NYC Store on your todo list! You can always catch a sale on some popular items AND THERE IS A SECRET IN THE BACK TO THE RIGHT OF THE CHECK OUT REGISTERS!! Dont miss it. Its a huge photo opp and has idea art work displayed of the brand items. There is also a HUGE BEAR at the entrance/exit to take a pic with. You will love love love this store!
The few times I called the staff was very friendly when I asked about store hours and merchandise. When I was there in person I will say the store was really really full and I went during a weekday. It was as organized as you can get with a super packed store. They do try to restock merchandise as much as they can and the staff was very nice when I was there in person as well. I would recommend if you want to visit. I do have to say the merchandise is expensive so be prepared to spend a lot of coin.
The cutest store in the world, I’m not a big fan of Line but the BT21 merchandise made me stop by. I had to buy the Chimmy plush but they were sold out of certain items which was a bit disappointing. I also got a cute duck phone case at 30% off. The items are definitely worth the price!
Line Friends is a cool store for their brand with lots of stuffed animals stationery, cups, bowls, mouse pads etc. Its nice, neat and organized when I went it was packed but manageable. I got to take a pic with the BIG bear in the front of the store which was cool. I wish there were more people on the floor to help out I searched low and high for assistance. Dont let the lack of help deter you from going to Line Friends, If you like cool Japanese stuff go.
One of the coolest stores in Times Square! Even if you are not familiar with LINE characters youll instantly fall in love with the cute charm that they have. There are a wide range of products from accessories to plushies to stationary making this a great place to get gifts. There are also many photo op locations within the store with the LINE characters as well. The prices are slightly expensive in my opinion ranging from $5 for small things to $300.
Did u think u can screw over a local guide and not get a bad review? Local guides were recently given rewards (tote bag, mouse pad, and cups) by Google from this line store for all of our hard work. It was all a lie. I go there they told me they ran out and the email was a mistake. They gave me a pen worth 10 cents to make which had a price tag of $4.95 and thats before tax. The store is cute and good as a tourist trap but everything here is WAY over price. I recommend visiting and taking pictures but if you want any of the goods, go buy them online.
This is a really nice shop! Lots of cute Line character merchandise, most people would find something they like here. I came in for a free item for being a Local Guide, and they had to give a cheaper item instead of the expected cold cup, even though there were hundreds on the shelf for sale. The staff was apologetic about it- but it left a bad taste in my mouth given the good experience otherwise.
You must visit Line Friends if you are a fan of bt21 or bts!!!! Best service and people work there are super nice!! Only four stars because their merch sold out too fast!!! Need more new items and restock the merch !!!! I hope the store can be a little bit bigger too!!!!
If you are a fan of LINE apps or characters, you will love this shop. We stumbled upon it quite by accident, and were happy for the discovery. Inside there is about every cutesy thing tou could ask for, as well as enormous (quite literally) opportunities for unique and fun photos.Every nook and cranny of this shop has some serious kawaii happening. Merchandise is varied, from magnets and plushies to hit water bottles and garbage pails...you can find nearly anything, and likely sporting any of the adorable LINE characters. (Were partial to Brown and Sally, but to each their own.)Theres also a good smattering of location-specific merch, so if you came to find something that says ya got it in New York/New York City, you can find something to fit that bill with ease.Thus was probably my favorite stop in Times Square. It wasnt too crowded (unlike outside), photo op areas alliwed you to sit a moment and have some fun, and OMG all the cute things.TL;DR - Fun shop with cute stuff to buy and lots of photo ops for kids and adults alike. Definitely worth a visit in Times Square/NYC.
If you’re here and in search of BT21 (BTS) items, I’d lower the rating because this place has nothing compared to the stores in Seoul! But you know what?? Once the limited edition items come here, they’re out in minutes. For example, the Halloween dolls! They couldn’t even stock the shelves in full before people started grabbing them in bundles and shoving them into shopping bags. Don’t get me wrong, the workers here have to deal with A LOT, and are probably tired of listening to BTS on loop.. And they’re incredibly knowledgeable. However. The store needs a larger variety of items. There’s an abundance of regular LINE merch but.. isn’t BT21 one of the bestsellers? Correct me if I’m wrong.. Also the location although it is great is a real drag sometimes because Times Square is truly soul sucking.
Not sure why it has taking me so long to write a review for this place, but Line & Friends Store is literally my favorite place to visit when I’m in Time Square. Line is an unknown chat application in the US, but its definitely popular among my Taiwanese relatives. The NYC Cony and Brown plush dolls were definitely a hit when I brought it as gift for my little cousins when visiting Taiwan. Its hard to think of things to bring back to Asia that is not already available in their country. The store itself has a giant Brown available for photograph right at the entrance, and a character area in the back of store for more selfie opportunities. The rest of the store offers a variety of Line character products that cycles according to the character campaigns. While visiting recently, the store was carrying the Korean BT21 and ROY6 characters. Although not my favorite, but the store still did a good job displaying all the character themed items. The clerks are generally helpful, and given the lack of popularity among the non-Asian visitors, the store is generally not too packed.
Cute selection but pretty pricey, even for Time Square. I think the brand is recognized in the East and people who follow trends from over there, but for locals or even just tourists from most other places it seems weird for this random bear and friends to cost so much.
So many cute things to choose from! I really liked the atmosphere of the store and the music that was playing (PSY - Gentlemen).The staff was friendly and down to earth. They have life sized dolls to take pictures with as a great momento for families and children alike. I enjoyed the different school and traveling supplies they carry (although the price is a bit high).It felt very similar to the kakao freinds popup store in Korea :)I almost wish they had a cafe/second floor to take freinds and enjoy more time there. Overall, the experience was great, you can take anyone of any age here and enjoy yourself. I personally suggest to go later in the day when there is less people. Youre able to enjoy and look around without too many excuse mes or Pardon mes. Have fun!
I don’t get why people say this store is expensive it’s really not. I think their prices are very reasonable depending on what the item is. The BT21 items are a little pricey but the other Line items aren’t. I went there for the first time today and I’ll definitely be going back again.
I got to see what this place was about this past weekend. Its very cute, can take a picture with a gigantic Brown (The name of the bear in LINE Friends) bear in the front of the store. They have tons of plushies that are incredibly soft and well-made. Everything here is very high-quality stuff but personally, offers no utility for a 24 year old male. They are having a collaboration with BTS that is scheduled for around December Release so be on the look-out for that! If its apparel, I may jump on that wagon along with my significant other!
I got to say, this store is great. Big bear at the entrance, lots of cool stuff to buy. Staff are great and always help. Thanks to line and Google for my free present they had for level 5 contributors. Even of the employees photo bombed a pic jajajajaja. It looks like they always having fun.
BT21 store in Times Square. Staggering RETAIL FAIL. All of my retail consultant friends should take their trainees here to learn how not to run a store or train their staff. Maybe they should call it the BT21 museum because everything seemed to be display only. And the number of out of stock signs was embarrassing; despite the fact they supposedly had a delivery last night. My daughter found the pillow she wanted on a shelf with other pillows for sale. Then they told us only the ones in white bags were for sale. When we pointed to the upper shelf where there were pillows in the white bags, they said they were display only as well. Laughably bad service and store management. At least we have another family inside joke ... How bad? Its BT21 bad.
One of the best stores in New York! If you ever visit Manhattan you should definitely visit the Line store as well. The merch they have is beautiful (both line, and bt21 merch) and the prices are reasonable for what youre getting (everything I bought from there is perfect quality). The only downside is that since many fans know about this store, the line at chekout is very, very long.
I love this place so much although it is crowed most of time. You can find a lot small gift options for your girlfriens in this place. I recommend you come early so that you can tell really shop here. If you come at noon or early afternoon, it would be too much crowded that you hardly can quietly compare things.
I loved my visit but wanted to give everyone a heads up, especially ARMYs, that it is pretty picked over so dont think you will finally get the stuffed Chimmy of your dreams. Tons of cute little stuff and the store was clean and the staff so kind so I still gave it 5 stars....they just dont have alot of stock..
The store is filled with cute stuff. Many of the classic Line characters have products featuring them. Only wished they had some partnerships with popular creator sticker groups like puniko. Went in mainly for the free sruff from google but also to check out the merchandise which I ended up buying even though it was not needed. The products are expensive but at the same time if you feel the plushes, purses, etc they are really soft so maybe the price is justified through that somewhat. You can take pictures of well, I assume everything and the workers were kind enough to ask if i wanted to be in the picture. They had a huge Brown in the front of the store, I wish I could take him home. Brown might be there for the winter because of the scarf and hat or maybe those are juat clothes for him which is cool.
This place is so cute and totally worth braving Times Square for. Theres a ton of items to buy and while its a little pricey, I managed to find a BT21 water bottle for only $18. Because of LINEs partnership with BTS, theres always BTSs music playing, which I enjoy. Though, the store gets very crowded. The main part of the store has a mix of LINE character items and BT21 merchandise and then theres a backroom dedicated to just BT21 stuff. If you want to take a picture with the huge Brown figure, you have to get in line, which is enforced by security guards.
Cute store with some pricey merch. Have an assortment of trademark goodies ranging from Clothing, coin banks, luggage totes, stationery, (a ton of) cellphone cases, and (a ton of) stuffed characters to satisfy all your cute needs.Come here during late hours, have more photo opportunities with the line characters all throughout the store.
I’m a great fan of BTS, however when I arrived there, all the small cushions and the bag keychains were sold out (which were the things I wanted to buy), there was nothing left from Tata, Cookie nor Chimmy, also there wasn’t any kind of fashion item there from the BT21 characters. So yeah, I was really frustrated because not even the poster and the photo cards I got for purchasing more than U$30 on BT21 products (which I did since I don’t live in the US I had to buy something from that store) at the end, I got Mang and RJ head keychain (which is ok since they are cute)
The guy by the door is extremely rude to customers. I had coffee in my hand , he was giving me attitude and yelling at me no drinks in the store! I told the guy I will throw it away, then he pointed at the garbage on the street, not in the store, outside! I totally understand however you really don’t need to give out bad attitude! Where is your nice customer service?
Dont buy clothes in Line Friends because you cannot return it. I asked the cashier what if the clothes have quality issues, and she said even though, if you open the package you cannot return or exchange it anymore... even it has quality issues or you have not try it!! Such a ridiculous policy…! I love Line Friends and I have spent a lot of money in Line Friends NY store. Now, this unhappy experience let me dont want to be a loyal customer to this brand……
The store is dirty and poorly staffed and despite the city lifting capacity restrictions this store is enforcing their own. Long lines outside the store so you can stand next to a homeless man taking a dump and be harassed by the “characters” while hoping to get in within an hour in 90 degree heat. Or you can skip it. I visited 6/20/21 I thought about shopping online but am still angry about the poor management. Tried calling to find out capacity and operating information but no one answers the phone.
You guys need a better screening process when hiring your sales associates. I been to this store three times and each time your employees have the worst attitude. You can carry the cutest items in the world but your customer service is trash. Amp up your orientation and retrain them.
I just randomly thought about giving this place a review, I went here a year ago and the experience affected me in a good way. There is someone that works there, Im not sure who he is but he was amazing. The guy was dancing near the front doors being nice to everyone and talking. When I went in he gave me a compliment that I still cry about surprisingly, as nobody has ever said that my smile was beautiful. That compliment still gets to me everyday, and I just was really happy that someone would say that to me. Heck my parents have never even said that, but a stranger had said something extremely nice and i still think about it a year later. I dont think Ill ever forget, to the employees that work there, thank you, especially to that man. If you read this, youve really changed me as Im still trying to be more confident, and I know that compliment will forever hold a place in my heart. This is a amazing place to go to 💜💜💜
This place is run by a bunch of kids with no customer service experience. The kids at the front were very rude. It was pouring rain and they kept us outside in line. That wasn’t a problem until we realized that they were looking at us this whole time and when we got to go in, they said we only accept cash due to some issues. They could have told us earlier so we would not wait in rain. Not to mention that they simply did not care and were willingly pushing customers away.
I have been coming to this location since 2017 and the associates are always a delight. Its bittersweet that covid regulations have shut down the back of the store so photo ops are no longer allowed but the staff always work their hardest to ensure everyone is safe and they always answer questions about inventory proving to be very helpful.
Cute store however waiting on line in the heat for 15 minutes to get in was excruciating. Then after I pay, I find out that you can save 10% if you have and a L,I,N or E in you name. The CASHIER failed to tell me this then told me it was too late as I pulled my card out of the machine. A little customer service goes a long way. It obvious this person did not know this.
It’s a cute store with so many Line merch! People help you around the store and they’re nice when you just want pictures around the store. There’s also a huge teddy bear up front and a staff member taking free pictures for people! I feel like the cost is what it’s worth because of such high demand and it’s quality. Next time you’re in Times Square, this is definitely a place to visit.
It’s 90 degrees in NYC today and the store is making customers wait in line without shade to make sure that there’s safe distancing inside the store. The ridiculous part is that there are probably only 10 people in the store at any one time with still plenty of space available.
Such a cute store. Not that big but still has a good selection. It wasn’t crowded at all when I went. No line for the register, no line for the photos. And the staff actually smiled! Smiling staff is not something you see often in Times Square. Not a bad place to get cute gifts for friends. They aren’t cheap, which isn’t surprising as a souvenir shop in the middle of Times Square. Personally think it’s more worth it than other souvenirs.
Great for browsing, especially for BTS ARMY or anyone who likes BT21 or anyone who likes cute animal mascots. However the majority of items throughout the store are pretty overpriced. Can be kind of crowded, especially depending what day and what time of day you go. Kpop is usually played on the store speakers.
The line characters are so charismatic and funny. I loved the store. Has a good vibe and kind staff. They could label all the merchandise for customer convenience, but apart from that, the store is really nice and the products are great mementos of the city. If you are fond of Line and friends, this is a must on your visit to NYC!
Love the store. It is a really cute store and although the merchandise there is more on the pricier side, it is of good quality. Don’t forget about the collab line did with BTS. Wonderful place to go and visit if you’re an army. Even if you can’t buy anything, it’s an awesome place to go take pictures in. There are many cute characters to take a picture with and shout-out to the giant brown by the door.
I dont know the purpose of this review, there arent a ton of Line Stores around, so itt not like you have any options. BUT I still want to people know that I had a negative experience with the staff here, like many other reviews here describe. The checkout line was a mess, lots of staff just standing around ignoring the queue. On the way out my wife was stopped by security and her bag with her purchases was checked against the receipt for no reason. Gotta look busy I suppose. She admitted that she was looking like a vegetable seller that evening, but thats no excuse to profile or discriminate! If security had asked nicely, it wouldnt have been so annoying.
I finally had the time to visit the LINE store about a week ago and it was such a cute, creative place. I am a user of its messenger app and I already thought it was one of the best apps because of the funny and peculiar stickers. I use it with my friends all the time and its so cute. The best part about the store was that small room toward the back of the store where one can take pictures. I would have wished the store was a little bigger but its understandable because of its location. Some things are a little pricey but not all. I hope they open a new location eventually and add a larger variety of stuffed LINE characters!
I had never heard of BT21 before, but was quickly swept up in the excitement of the place.He purchased a few t-shirts that were super cute! Worth visiting if you’re visiting time square.You’ll probably enjoy even more if you know what the heck the store is about.In hindsight, wish we bought the cute teddy bear light.
I liked all the items and toys .But the prices were very high. For a post it its like $8. Also when I walked out the store with my friend the beeping machine went on. The security had checked me and I had nothing on me. While he was checking me , I gave one of the workers my drink and money to hold. After he was done checking me, he couldnt find anything. I got my drink back and left. We walked into H&M when I realized I didnt have my money on me. I knew that the worker had stole it. The workers are also very rude and are always watching you at all costs. Some are nice, but the others need to work on their behaviour and manners towards customers.🤦♀️
First time coming to this store a few days ago and its a really cute store. If you have young kids, definitely a great place to take to take pics with all their life-sized stuff animals. They also have a back room (Chocos room). Another great place for photo opportunities.The staff was super friendly and helpful. Their stuff is over priced but so is their rent. I think their stuff is worth getting it as a gift for someone (eg Christmas, B-Day).As of now I have their mouse pad, small travelers bag, and tote bag. Ill report back on the quality and how long they last in the future.
I love this store so much! Aside from the abundance of cute line friends character charms, plushies and other items, BTS music is playing on shuffle. Youll go from Dimple to Anpanman, from MAMA to BWL - ughh I love it. Visit if youre in the area. It id pricey, but worthwhile to get a small token or so.
There are tons of neat and unique items made after various Line characters and BT21. The staff are over-the-top friendly and helpful. There is a system for lining up to take a picture with a giant, themed Brown Bear plush mascot, where staff are also available to help with the picture taking. There are some good sales, as well as plenty of neat items on display.
Its an awesome place to be if your really a fan of the characters. Everything is great when you head to the line store. The only thing I have a problem with was the prices of the items. The price of the 70cm Sally was about $28, which that was a lot of money on my perspective, the the price of the brown key chains were a lot of money too. Also, they should add some Sally key chains or bring back some of the items that were discontinued, like the backpacks, I know they have Sally key chains in Korea, but maybe they should add some of it to the store. Overall, the place is really cool! O(≧∇≦)O
This store is in the perfect location; the heart of Times Square New York City. You can shop comfortably as the store is very well organized and there is enough room to move around. Beyond the main store, there is another room where you can take the most delightful photographs with the Line Friends characters. It is a great place for both children and adults. Line is actually an application with free text and call features which currently has about 560 million users worldwide. The characters were first introduced via free stickers used within the app. These characters are used to communicate and express emotions and are used in the App like an emoji. So we can say that Line Friends are actual ambassadors for the Line App. Line Friends has an excellent choice of merchandise. Whether you are looking for a cute bear, a pillow, phone case, tablet or computer case, pen, hat or a t-shirt you are sure to find it at Line Friends. For those who collect bags, like in packing bags, your purchase is packed in the cutest bag, no need to gift wrap. The staff is always at hand to help you make a selection and to answer questions. The store is busy with tourists and shoppers but dont let that stop you from visiting Line Friends.
Its one of my go to stores whenever I go to Time Square area. Its so cute and I want to buy everything BT21 all the time! It has so many items ranging from clothes to pens to cute plushies. They have massive types of characters for any type of person. My favourite character to buy is CHIMMY and MANG as I love BT21 and BTS.I know it seems like a BTS fangirl dream store but you honestly do not need to know or like BTS to enjoy the BT21 products or the Line store it self. But if you do like BTS, this is the place to go!It has a large bear that changes outfits depending on the season or holiday that you can take pictures off. Scattered in the main area of the store is smaller figures you can also take pictures. In the back which used to be Chocos room is now just BT21. Which also has figures I highly recommend going to and take pictures.However it isnt cheap. These are the prices I can remember. It should be around the prices I list. The Cheapest items Ive see are washi tape and pens which is around 4.95. The plushies are arond 25-35 dollars for medium, close to 60 for large plush. The pillows for bt21 are 29 for medium, 40 for large, and 99 for JUMBO. The hoodies range around 60-75 dollars. Shirts cost like 29? Snap-backs are around 35-50 dollars. Keychains go around 13-18 dollars. Notebooks around 5-10 dollars. Hair items around 5-15 dollars. Random trinkets go around 7-20 dollars. Bottles are around 20. Fans around 30. I think they recently added bags which range 18 to 35 dollars.But they are good quality. My keychain still look nice despite it being everywhere and on me almost all the time! I love the hoodies as the texture is a bit rough BUT in the wash it gets softer and keeps its shape and form. Its pricy but a good investment. They do update the items every so often. However not everything is always in stock. From what I asked about, the store doesnt pick what to re-stock. The company just sends them boxes every week. Currently the Christmas items should be coming within the month. (They look adorable!)I wish they had more items. :( Korea has double the merchandise! I dont know if NYC will ever get some of them. I do hope so!I hope my long review helped anyone. :)(For a side note if it isnt in the store try their amazon store! It has some items not in stock in NYC)
I’m a huge fan of BTS, so when I saw LINE FRIENDS’ cooperating project with them (BT21) , I knew I had to lay my hands on the adorable characters’ merchendice. Unfortunately, there are a few LINE FRIENDS stores around the world and I live in none of the cities in which the store is located in. And buying them online is a bad idea (at least for me) due to the items being fake or sold double the original price.But, I was lucky enough to travel to New York City this year with my family. At first, I was quite anxious of being let down by the items being sold out and out of stock due to them having a huge demand on by fans. Luckily, they weren’t. And most of the items were actually stocked which I was really happy about. So once I got inside I was amazed by how organized the place was.There is a Big statue (?) of Brown placed at the entrance of the shop which had a huge demand of people wanting to take a picture with it. And a line was set just for people to take pictures with it one by one just shows much organized it is. As for the employees there, they were really nice and helpful which made me feel welcomed and formed a bubbly and joyful environment.As for the products, they are absolutely cute! They’re how I imagined and even better. I was able to get everything from cushion, plushies, key chains, shirts and hoodies. At first I felt like they were quite expensive. I’ve paid approximately $530 for all the BT21 13 items, but it’s not like I REALLY minded that. After all, they were actually worth it and the items’ material were soft and cozy.Overall, I had a pleasant experience and visit, and I would definitely go back for more.
I guess it depends on your demographics if this store is for you. Im sure this is great for kids who love cutesy things. For me, it was a interesting spot to take photos. 360 shots came out pretty good. The workers are very friendly which is greatly needed in a store like this.
Cute store that is filled with some cute products. They have clothing, stuffed animals, stationary and a few home goods. The store is usually packed with people and the check out line can be out the door at times. Also there are lots of tourist in here taking selfies with line friends statues which can cause a foot traffic jam.
Amazing little store with lots of tchotchkes all related to the Line app and their family of apps. The staff was really friendly, and everything is displayed for you to touch and see. The items there are normally plush and phone accessory related, and because of the location its time square pricing. Overall, its not bad. If you are from out of town, I would suggest going to a local shop for an authentic NYC gifts.
I dont know whats so crazy about line friends. But my two besties like line friends so much so I decided to get a gift from here for Christmas.As soon as you walked in that door theres a worker and security guard thats standing next to the door. Well because you have to wait on the line if you want to take picture with that gigantic teddy bear. It is pretty crowded! So much famous for line friends lol.They sell jackets, kids clothing but not much, luggage cover, tumbler, of course bunch of line friends teddy bear, note books, pens and etc.They had everything but not CHIMMY, I asked if they had and they were like NOPE we are all out.Im pretty much not a teddy bear fan so not really interested in dolls, or anything. Will come by to buy gifts for friends but nothing for myself.
I came here to purchase a gift for a friend around lunch time. The store wasnt very crowded just a few tourists browsing the goods or people taking photos. I found a lot of cute things, but many of the items caused a bit of a sticker shock like a basic plastic tumbler with one Line friend on the front cost around $16. I asked some of the sales reps in the front of the store for help and they were very helpful and nice. However, the cashiers are filled with attitudes. She didnt respond when I ask her a question or even ask her for a bag for my purchases. When I said thank you or please she grunted and pretty much threw my bag on the table instead of handing it to me.
I got a media pouch instead of a tumbler with the Google Guides perk, but the retail value of all the free swag (tote, mousepad) was about $17 so Im grateful.The stuff here costs and arm and a leg, but youll still see a lot of Asian tourists swarming the aisles. Theres a dedicated line for photos with the big Brown Bear. Cashiers are friendly.
Very cute! Loved the BT21 section/room they have. I got a shooky doll and it is perfect. Inside the store it is playing kpop music and all through my shopping I could not stop singing. One worker was dancing and singing to bts fire and i was smiling while singing too. It was an awesome experience I cant forget!!!!
Its very nice inside, with so much decor to look at. Theres even a smaller room in the back that looks nicer! Although I got my items for free, which included a mouse pad and pen, as it was a Google Perk, the tiny mouse pad was $6 and the pen was worth $4. A bit on the pricey side, and not worth it. Maybe buy a souvineer or a toy for a child.Im only saying that the items are expensive, as after I went to the line store, I went to Muji, which had better items for a lower cost.
Staff was not friendly at all. Period. First time I went there, they closed early because of BTS concert, but allowed a few in, and I was literally running trying to get there from Korea Town to get there before their usual closing time. But yeah, was not allowed to go in. Then the second time, I got in alright and was looking around the BT21 merchs and was gonna stay a bit longer to see what else they have. But staff did not seem welcoming at all. While I was searching for the price tag for a stuffed Chimmie, a staff just balatantly said the price to me in a tone like, Girl you cant afford this. I was upset, so I walked away to take a pic with the big display bear, then another staff member just blandly told me to stop blocking the customer path and go stand in line for the photo(which I get cuz yeah, I was in the way, but Im sure, you could ask more politely). So I just left, and probably will not put any effort in going there again. Bye.
Great store kids loved it and the staff were very helpful. Tiffany is fun, light hearted and made our visit! If you are in NY and have kids or anyone that likes BTS, BT21 stuff you wont be disappointed. Stop in look at the merch, and ask for Tiffany if you need assistance, shes got you.
Going to the Line shop was an amazing experience. Even though it’s a little expensive it has a lot of amazing products. While I was at the store the medium size plushies were at of stock the ones that were there were not available to buy so your only choice was to get a gigantic plushie but it was totally worth it.
Omg this place is amazing i loved it so much my experience was amazing the workers are so nice and i found one who was into kpop as well and we talked so much about it! I love this place so much and i cant wait to yo back! ALSO tho i would love it if they would play more girl groups as well as nugu girl groups such as my favorite girl group in the world April! But other than that its amazing!!!
This store is a must visit for any BTS/BT21 fan. They literally have anything and everything that you can think of. The other characters from Line Friends are cute to check out as well. They even offer free items when you spend over a certain dollar amount from time to time.
Total reviews rating 4.5
199 Reviews for Line Friends New York Times Square Store 2023:
Review №1
2022-05-08Line Friends is so far my daughters favorite store in Times Square. The store is well located, with easy access. Even when they have a high volume of clients they do really a good job reducing the waiting time and facilitating the check out process. The quality of the items is exceptionally good. They are plenty of choice for all ages. The prices are high, but worth it.
Review №2
2022-04-17A Pretty Store but Really Pricey!For those BTS lovers this is a fantastic store to get the stuffed merchandise designed by the BTS franchise. Its a world of small and colorful items. I truly liked the figures however I must warn ⚠️ you it is not cheap by all means. So if you have BTS kids fans, be prepared to spend a pretty decent amount of money 💰.Still worth the visit.
Review №3
2022-06-17I been to the L.A line friends and this was my first time in New York and I really wanted to go here to see all the bt21 stuff they had it was amazing. We were lucky to find parking right away. And we were lucky that we got there just in time before they opened. They had a small line and I think the most we waited was less than 10 minutes.
Review №4
2022-04-13One of my favorite stores to visit in Time Squares. Lots of cute stuff animals, toys, and clothing. It doesnt have as much selection as the Line stores in Seoul, Korea but for being closer to home, its very good.Check it out if your in the Times Square area.
Review №5
2022-01-04Super cute store to visit if you are a fan of Line friends. I was a little bit disappointed because their store and items used to be way cuter and nicer for pictures 2 years ago. It seemed like original characters were minimized and new characters were on display.
Review №6
2022-02-15Cutest store that always has new items in stock each time I visit. I mainly purchase BT21 items and they are high-quality, although it can get pricey when you start grabbing things blindly. Make sure you calculate the costs in your head before going to the register. Staff are very friendly and helpful — I am amazed with their level of patience, given the number of customers they deal with on a regular basis.My favorite part about the room in the back is that it has drawings of the BT21 characters that the BTS members sketched themselves. That is also where they keep the life size figurines of the characters, which provides a fun photo opp.I visit this store every few months, as the merchandise brings me joy. :)
Review №7
2022-05-28Pretty cute store in Times Square to do some window shopping cuz the prices can put a hole in your pocket. You might find the same stuff for cheaper elsewhere but if you’re caught up in the pumped up vibe of the Times Square you might buy one or two things from here.
Review №8
2022-03-15This place is the cutest! My sister is a massive BTS fan so face timed her from the shop and it was just awesome! Staff were so friendly and it was great customer service!
Review №9
2021-09-26The line store is my favorite place to visit in the city! I love LINE and I LOOOVE BT21!! so many cute things from plushies to clothing to automatic hand pumps haha they have it all and its adorable! Also love the BT21 statues in the back and the giant bear in the front! Take a photo when youre here!!
Review №10
2021-08-02Aka BT21 store. If you love cute toys and BTS this store is for you. They play BTS nonstop so here! Also famous for their giant teddy bear which is a must photo! He’s dressed up as a minion currently.